Project Description
The challenge given was to design a solution in five days that would help individuals make a better informed choice when allocating their donation.
The project was a part of rapid design course and was done in collaboration with Blackbaud. It was chosen to present at Blackbaud UX conference as opening keynote at their headquarters in Charleston, South Carolina.
Concept
Our core was to help donors see themselves in the story of right organization. We translated it in the form of an interface design by a) Better aligning donor’s values with that of organization’s while searching b) Capturing the essence of the internal organization culture through story bites and c) Making the donor contribution worth transparent in a user friendly way.
Process
We started this project by doing exemplar research to understand the space. Drawing from our personal experience as student volunteers, we decided to solve the problem for people who want to donate their time to charity organizations. Creating a persona helped us empathize with our target user group. We then sketched several concepts and iterated the design to build a low fidelity prototype. Lastly, we documented our process and presented it in the form of a story to inform the context of our design.
Methods
Secondary research, Problem framing Persona development, sketching, Storyboarding, Prototyping, and documentation.
Duration
Five days
Team mates
Stephanie Poppe, Liz Mikolaj
My Contribution
I participated in secondary research and identified different problem spaces and user groups in the given domain. To come up with a creative solution, I sketched concepts individually and collaborated with the team for final design. I created a persona and storyboards (in Adobe illustrator) for our final design document.